While its impossible to generate the return-on-investment of a gnome, having consumers actively purchase a constant reminder of its brand has helped Travelocity.com separate itself from a pack of online travel sites. Both companies, while pleased with the incremental sales of these tchotchkes, are absolutely elated by the fact that their brand icons have gained cultural currency a marketer's dream. The novelty items, born out of a Staples ad campaign and available at its stores for $5,...

Don Monson Idaho to Oregon Dan Monson Gonzaga to Minnesota Dennis Erickson Oregon State to 49ers Dirk Koetter Boise State to Arizona State Mike Price WSU to Alabama (I guess we'll never really know) Gerry Faust that high-powered high school program to Notre Dame Matt Millen Football Broadcaster to Detroit Lions president. Don Monson Idaho to Oregon Dan Monson Gonzaga to Minnesota Dennis Erickson Oregon State to 49ers Dirk Koetter Boise State to Arizona State Mike Price WSU to Alabama (I...

Boring graham crackers give way to cookies, croissants, apples and brownies, and fillings now pair exotic chocolates with much more than marshmallows. Originally created from a simple combination of chocolate, marshmallow and graham crackers, the s'more (a contraction of "some more") has come a long way since its 1927 recipe debut in a Girl Scout handbook. Now, 80 years later, the treat's recipe has shed its relative simplicity and undergone a new-age, gourmet evolution, evident in the...

Department of Agriculture, about one-third of the human diet comes from insect-pollinated plants, and the honeybee is responsible for 80 percent of that pollination. The disappearance of the bees is a worldwide issue and a problem to a certain degree here in Delaware, said Robert Mitchel, the state apiarist (beekeeper) DOVER To anyone who has ever felt a painful sting by a honeybee, the idea of the insect disappearing might mean a peaceful summer in bare feet. We are researching what is...

Although not all scientists foresee a food crisis, noting that large-scale bee die-offs have happened before, this one seems particularly baffling and alarming. In fact, about one-third of the human diet comes from insect-pollinated plants, and the honeybee is responsible for 80 percent of that pollination, according to the U. So if the collapse worsens, we could end up being "stuck with grains and water," said Kevin Hackett, the national program leader for USDA's bee and pollination...